Seven Summer Events to Attract New Customers to Your Restaurant

by Editorial Team | August 10th, 2021 | Cooking Basics

If you’re in the restaurant game, you’ll know that consistency is key. Customers will expect the same level of service and quality of product every single time they come. However, in order to keep customers excited and interested, you should also bring something new to the table every once in a while.

Hosting different events during the year gives your customers a special reason to visit. It keeps things fun and helps market your business to new potential clientele.

Father’s Day

You can bring in the whole family by offering a Father’s Day deal at your restaurant. This special day is celebrated on the third Sunday of June, right in the middle of summer.

You can offer customers a two for one deal on selected beverages like beer or wine, or perhaps a free brownie or cheesecake for every dad that comes to dine.

National Tequila Day

Another fun summer holiday you can advertise at your restaurant is National Tequila Day on the 24th of July. This is especially great if you own a Mexican themed restaurant.

There are many ways you can celebrate national tequila day. You can create a custom tequila-based menu or pair each dish with a different type of tequila. This alcohol can be used in a variety of ways, here is a great recipe that really lets this alcohol shine through.

Surprise Menu

A surprise menu is a great way to bring some added excitement to your venue. If you want to make it even more memorable, bring in a guest chef to design the menu and lead your team for the night.

It could be hard to bring in people for a menu that they have never tasted. If you’d like, you could make this event ‘invite only’ and extend the invitation to the most loyal and special customers. This will make them feel even more valued and inclined to come back for more.

Iced Drink Stand

Not all restaurants have to be fancy and formal. You can also host events in more casual settings. If you are a cafe or brunch spot, why not try to attract new customers by setting up an iced drink stand in your area?

Set up a small pop-up shop or stand near the beach or park on a hot summer’s day. This gives new potential customers the chance to test out your product. Make sure to purchase plenty of styrofoam cups and don’t forget to brand your packaging. You can ask customers to follow you on social media and offer a small discount or free treat with their next in-store purchase.

Foodie Blogger Dinner

Another fantastic way to attract new clients to your business is by hosting a foodie blogger dinner. You can create an Instagram worthy experience for local food critics and influencers to enjoy.

This is a great way to gain relevant feedback and test out new menu items too. Find a list of relevant and popular food bloggers who can give honest reviews and share their thoughts with their followers

Bottomless Brunch

Bottomless brunch is a popular event that many restaurants love to host. This could be a fun option for the summer, and you could play with a variety of seasonal produce.

Create a bottomless brunch menu for every Sunday of summer and entice customers with an unlimited supply of mimosas for an hour and a half. Popular menu items include fruit bowls, pancakes, French toast and eggs benedict.

Independence Day

The 4th of July is a holiday that all Americans love to celebrate. Invite your guests to come dressed in national colors and add some special holiday items to your menu. You can come up with a prize for the best-dressed and even hire some performers to give your customers a show.

It’s easy to get carried away when organizing fun events for your restaurant. However, it’s always best to pick one or two events and plan them properly. If your first event is a true success, customers will be even more inclined to come to the next one.

Try to keep additional costs to a minimum and don’t make the mistake of overbooking, as this could cause problems in the long-run and deter customers from coming back. You want to deliver the best results possible, no matter what time of year it is. Take advantage of the positive summer vibes, fresh seasonal produce, and deliver a stellar experience to every single guest at your event.

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