Ice Cream: America’s Summer Favorite

by Julia Loschiavo | August 8th, 2013 | Tasty Thoughts

ice cream Gesine KuhlmannWith the wide range of ice cream flavors out there, it is interesting that vanilla still reigns supreme as America’s favorite flavor, according to the second annual survey of the International Ice Cream Association (IICA) member companies. Chocolate and butter pecan follow, with coffee, Neapolitan and Rocky Road tied for fourth place (idfa.org).

The survey also reported premium ice cream as the most popular category of ice cream; with a lower aeration and higher fat content, premium ice cream is the way to go for a rich and creamy frozen treat. Regular ice cream, then novelties follow, defined as “separately packaged single servings of a frozen dessert” (idfa.org).  Despite the richest ice cream variety being the most popular, the survey also reported that the demand for frozen yogurt and no-sugar-added ice cream is increasing.

Although we’re already well into August, did you know that President Ronald Reagan declared July as National Ice Cream Month in 1984? He called for Americans to celebrate with “appropriate ceremonies and activities” (idfa.org). Hopefully you celebrated accordingly, but if not, go grab yourself a frozen treat — it’s not too late!

With the results of the IICA ice cream survey documented here, time for a Think Tasty survey — what is your favorite ice cream flavor? What variety of ice cream do you gravitate towards?

(Photo: Gesine Kuhlmann)

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